HYUNDAI

INTERACTIVE

I directed the intro videos for the 'Driveway Decision Maker' online experience created by BOSSA. You could virtually send a costumized Elantra to your own driveway through Google Street View.

The visuals in the intro videos were all created in-camera and shot live, except for the very first shot of the 3 cars. We used 8 projectors hooked to a array of processors capable of handling the synchronized multichannel HD feed. The animations were beamed on the surface of the car and on the walls of the studio.

CREDITS:

Agency: Innocean
Interactive Production: Bossa
Film Production: Hornet Inc.
Film Director: Guilherme Marcondes

AWARDS:

2014 The One Show - Automotive.
2013 The One Show - Finalist
2013 New York Festival - Bronze
2013 Webby - Honoree
2013 SXSW - Finalist
2013 The FWA Site Of The Day